CASE STUDY
02.
Enterprise Systems
Enterprise Software as-a-Service (ERP - SaaS)
Innovative enterprise IT products company accelerates growth, lowers cost of customer acquisition, and improves business forecasting
About the Subject
Piton Systems Pvt Ltd is an IT product innovation company building cutting edge but practical products for the Industry.
The company has developed a cloud-based ERP solution with track of successful implementation in engineering, chemical and pharmaceutical industries.
Challenges and Objectives
Enterprise IT solutions involve long sales cycle, heavy competition, price negotiation. And long implementation time frame. Having built a robust product and successful portfolio of clients, Piton Systems desired to refine customer acquisition strategy.
How the Solution Helped
CFO Axis helped analyze pricing and profitability in each customer segment, create a cost-effective plan for marketing through various channels and build a robust forecast for smoothened cash flows. This improved pricing, customer acquisition and deal profitability.
Results
The solution linked pricing to value delivered, reduced cost of customer acquisition and accelerated the revenues. Robust forecasting improved cash flows.
Supporting Visuals and Quotes
“It was a delight and an eyeopener working with Shailendra. His structured and detail-oriented approach brought out each and every aspect important for the correct pricing of our CatalystQMS and CatalystERP products. This has ensured that I am not only getting more customers, but getting them at a price which is right for them as well as for my company.”
- Nikhil Dalal, Co-founder at Piton Systems, #AdvancedERP, #QMS, #AI platforms
Results
The solution linked pricing to value delivered, reduced cost of customer acquisition and accelerated the revenues. Robust forecasting improved cash flows.