By Author: CA Shailendra Marathe
Chartered Accountant | MBA (IIM Bangalore) | 30+ years in finance & pricing advisory
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Who This Book Is For
This book is written for you if you are
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A SaaS / AI founder struggling to price beyond “market benchmarks”
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A CXO who senses pricing is hurting margins but can’t pinpoint where
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A product leader making roadmap decisions without pricing economics
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A consultant or finance leader advising growth-stage businesses
This book is NOT for you if you are looking for
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Generic pricing formulas that do not work in your business context
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Discount tactics or sales hacks that are aimed at quick sales
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Theory without rigorous application of frameworks and numbers
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Short-term growth in revenue through customer acquisition
What Makes This Book Different
What you’ll learn
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Why pricing impacts profit more than cost reduction or volume growth
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How pricing decisions quietly shape strategy, positioning, and cash flows
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When premium pricing destroys value and when it creates moats
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How to design pricing variants without confusing customers
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How founders misread “what the market will pay”
What you won’t get
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No Silicon Valley SaaS clichés that sound repetitive
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No grounding in current Indian SaaS reality
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No insights into valuation metrics and VC playbook
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No “just test and iterate” hand-waving
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No spreadsheet gymnastics without context
Reviews
Highlights of the Book
Pricing Framework
"The goal of an effective pricing strategy is to build a framework that can adapt with cost, value and growth" - Stripe, Global Payments & Revenue Management Platform