PRICING ALGORITHM - THE BOOK
How Pricing Decisions Drive Growth and Profitability
"We engaged CFO Axis for advice on building our financial model, business forecast, and investor pitch. Shailendra's advice provided us valuable insights into our business, which helped us revise our pricing as well as the marketing strategy. We are happy to recommend him as a growth consultant and strategy advisor for any startup looking to scale profitably."
Sandip Sanap, Founder and Director, IntellirichDevsoft Pvt Ltd
A ‘startup’ is a company that is confused about
1. What its product is.
2. Who its customers are.
3. How to make money.
– Dave McClure, 500Startups co-founder
"Most entrepreneurs do not realise the power of pricing, and in case they are aware, do not know which existing strategies they can leverage in their business."
– Price to Profit, The Book
"Over 60% people are driven to read blogs that teach them how to do something new."
- Hubspot's State of Marketing report, 2024
"91% of B2B professionals name webinars as their go-to learning platform, and over 54% of respondents attend webinars weekly or daily."
- BrightTALK, a platform for virtual events
"Gaining new knowledge allows us to think more deeply about issues from many different perspectives, and it sharpens skills like reasoning and problem-solving."
– Brier Cook, fellow.app
“Education is the most powerful weapon which you can use to change the world.”
– Nelson Mandela
Solution
Research shows that most of the successful business leaders read exhaustively and participate in events where other successful business leaders participate.
Developing a perspective about pricing involves challenges such as pricing not getting adequate attention as one of the seven P's of marketing, costs and competition driving pricing, lack of discussion on this topic in business forums, low level of research around industry pricing practices and inability to attend own pricing practices for identifying scope for improvement.
We help startups resolve these challenges in multiple ways.
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write blogs, posts and articles on pricing
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conduct polls to get industry feedback
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engage with business leaders
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conduct free webinars on specific pricing topics
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share free resources such as checklists
The industry benefits tremendously from our experience.
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realise the importance of pricing
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assess scope for improvement in pricing
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develop an action plan to implement pricing
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develop a network of likeminded people
If you are interested in developing a perspective on pricing, do read our posts and join our free webinars. Also, do get in touch with us to know how we can help you.